Steward · for firms of five to fifty · in pilot
Steward turns a process you describe in plain English into a map with four lanes — your systems, an agent, your team, and you. The agent runs its lane. Your team runs theirs. What needs you comes to one screen. Every step leaves a receipt.
Nothing sends, pays, deletes or commits without a named person's approval. That is the rule, not a setting.
Northlight Studio · every Monday
Example data for illustration. Northlight Studio is fictional. Times are the schedule, not a claim.
Two minutes
Overview video coming. Two minutes, Steve on camera: the four lanes, one process running end to end, and what lands on your screen on Monday morning.
Until it is up, the example above is the demo — press Replay.
From your words to the map
This is the part nobody shows. A twenty-minute conversation becomes a map because every sentence you say is one of five things: a step, a number, a rule, a system, or a gap. Here is a real test transcript — a fictional heating firm in Leeds — going through it. Watch what it refuses to fill in.
What Dan said on the call
What the map heard
Hartley Heating & Plumbing is fictional test material. The map it produced is real: a draft that passed the validator with no blockers, one warning, and fifteen open questions — because Dan said he reckons 30% conversion and his mate gets 45%, and the map put neither number in. A target nobody chose would have turned a tile red or green on a figure nobody agreed. So it asks.
The idea
It's called process orchestration. One model of how a piece of work flows through the business, and software that assigns each step to a robot, an AI agent or a person, watches for what's late, and keeps the controls in one place. It is genuinely good. It also needs an IT department to run it, a process-modelling suite to draw it, and a procurement cycle to buy it.
The same idea for a firm of five to fifty. You don't draw the model — you describe the process the way you'd explain it to a new hire, and Steward draws it and plays it back for you to check. You don't buy a platform — you get the map, the agent, the screen and the paperwork for one monthly fee, with GrowthLift building it alongside you.
Most AI tools give a small business a chat box. Workflow builders automate a step and leave you to wire the rest. Dashboards die at week six when nobody updates them. None of them holds the whole process — who does what, in what order, what's late, what needs you — and none of them can hand you a document that says what the AI did with your data. That whole-process view is the thing enterprises pay for, and it's the thing Steward gives you.
Four lanes
When you describe a process, Steward sorts each step into a lane. That sorting is the whole trick — it's what stops the AI doing things it shouldn't, and what stops you doing things you needn't.
Anything a system already knows gets pulled from it on schedule — Xero, HubSpot, QuickBooks, Microsoft 365, Google Workspace, Stripe — with the source and the time recorded beside every number. Nobody retypes a figure that already exists.
The repeatable work: building the scorecard, chasing the person who owes a figure, drafting the weekly brief, running credit control or quote follow-up. One agent per process, built from your map, with a named owner in your business. It drafts. It never sends, pays or deletes on its own.
The things only a person knows — utilisation, a client's mood, whether the job is actually done. The right person is asked at the right time, reminded within working hours if they're late, and it's escalated if it's still missing. Late is a status with a next step, never silence.
Only what needs you: approvals ranked by consequence, decisions the map says are yours, and a one-page brief of what changed and why. Everything else has already happened by the time you open the laptop.
What changes
Open the laptop. Pull last week's sales from the CRM. Message Priya for utilisation. Open Xero and try to work out whether the cash figure includes the VAT bill. Write the team update at 11:40 because you spent the morning collecting, not deciding. Somebody asks “what's our cash?” at four o'clock and you are not sure.
Every Monday at 7am, the numbers come in from Xero and HubSpot. Priya gets asked for utilisation. If it's late, she gets a nudge at 8:30, and if it's still missing at 9, it comes to you. By the time you open your laptop, the scorecard is built, the brief is written, and nothing has gone to the team until you've approved it.
One map
The description you approve is not documentation of the system. It is the system. From that one map, Steward generates everything else — so when how you work changes, you change the map, and the rest follows.
It also checks the map before it's used: steps with no owner, numbers with no source, and deadlines that clash in a real calendar month — “in December, your approval deadline falls before the figures it depends on are due.” It never fills in a target, an owner or a deadline for you. Anything undecided comes back as a question.
Proof, not promises
When a client, insurer, auditor or procurement team asks “what does your AI actually do?”, you export the answer instead of writing it. Six sections: the agent card, a risk and impact assessment, a data map, security and safety evidence, oversight and incident response, and a control mapping. Generated from the same map the agent runs on, so the paperwork cannot disagree with the agent. Every run leaves a receipt — what ran, which version, what it produced, who approved.
We will never tell you our AI is certified when it isn't. Larger platforms are starting to advertise certification of their platform. That does not tell a buyer what your agent does with your data. The dossier does, agent by agent.
Steward agents are designed in conformance with ISO/IEC 42001 and structured against AIUC-1. No certification is claimed and no certificate has been issued.
How it works
Talk the process through with Steward, or upload the checklist, SOP or call transcript you already have. About twenty minutes per process. It asks “what happened last time?”, so it maps the process you actually run, not the one on the wall.
A one-page plain-English playback, with every step in its lane. Anything you haven't decided comes back as a question. You approve it, and the approved version is locked and kept, so you can always see how a process worked last March.
GrowthLift turns the approved map into the agent, the schedule, the scorecard, the permissions, the tests and the Assurance Dossier. Every output is checked twice — automated checks, then an independent review — before it reaches you.
Numbers collect. People get chased, within working hours. The brief gets written. You approve anything that sends, pays, changes a record, deletes or commits — and you set how much each step does on its own, from “prepare it for me” to “handle routine cases within limits I set”.
Who it's for
Utilisation, pipeline cover, debtor days, retainer revenue. Weekly numbers, credit control, proposal drafting.
WIP, lock-up, realisation, chargeable utilisation. The month-end partner pack, collected from team leads without the partner chasing.
Quote conversion, first-time fix, average job value. Quote follow-up — and Lead-to-Quote, the AI front desk that answers the call, qualifies the caller and prices the job from your rate card, as the first agent you install.
Not for large enterprises that need single sign-on, a process-modelling suite or an RPA estate. Steward is deliberately built for firms that don't have an IT department.
The pilot
Steward is in pilot, which means GrowthLift does the first part alongside you rather than handing over a login. We map your first processes with you, set up your scorecard and collection, build your first agents, and operate them with you until the Monday brief arrives without anyone thinking about it.
Being in pilot changes what you get from us, not what you own. Every account is in your name, and your process maps and agents export in open formats from day one.
+ £1,200 set-up, paid once · twelve-month minimum on the subscription
Not sure whether your Monday is the problem? Run the Monday Audit first. Ten minutes, in your browser, nothing sent anywhere. It tells you how many of your numbers have an owner, how many pull from a system, how many you chase yourself, and what would stop if you were away for a fortnight.
Straight answers
The same idea, built for a different business. Enterprise process orchestration assigns each step of a process to a robot, an agent or a person from one model, with governance around it, and needs an IT team, a modelling suite and a procurement cycle. Steward does the assigning from a process you describe in plain English, and GrowthLift builds and runs it with you for one monthly fee. If your business already runs an enterprise platform, Steward's agents can be called as a step inside it, and your processes export as standard BPMN 2.0.
No. Anything consequential — sending, paying, deleting, changing a record, making a commitment — waits for a named person's approval. You decide how far each step goes on its own, from “prepare it for me” to “handle routine cases within limits I set”. Nothing runs without a person in the loop, and we do not describe it any other way.
It shows as not collected, with who owes it, since when, and when the next reminder goes. It is never estimated, and last week's figure is never carried forward. If someone answers “about 70ish”, they are asked for the exact figure rather than the system guessing.
No. Steward agents are designed in conformance with ISO/IEC 42001 and structured against AIUC-1. No certification is claimed and no certificate has been issued. Conformance means the design follows the standard's requirements for how an AI system is governed, documented and overseen; certification would mean an accredited body had audited that and issued a certificate, which has not happened. We will tell you the day it does, and not before.
Xero, QuickBooks, HubSpot, Zoho and Bigin, Microsoft 365 including Outlook, Teams and SharePoint, Google Workspace and Stripe, using the open Model Context Protocol. Where there is no integration yet, a person is asked, with reminders. Screen-level automation is used only for old desktop software with no other route. Every connection is approved by you and listed in the agent's dossier.
No. You describe a process the way you would explain it to a new hire. The map comes back in plain English for you to check. GrowthLift does the building.
£727 a month for the business on a twelve-month minimum term, plus £1,200 set-up paid once. There is no per-seat charge and no metered allowance for agent runs. The Assurance Dossier is included, and support is included for as long as you subscribe, rather than either being sold as an add-on. Third-party costs you would pay anyway, such as your own Xero or HubSpot subscriptions, stay with you.
You keep your process maps. Agents export in the open Agent Skills format and processes as standard BPMN 2.0, so another provider can pick them up. Your processes are yours.
Yes. The owner plus typically two to ten people, who supply figures, trigger agents, review outputs and approve. Each person sees what they own.
Twenty minutes, no pitch. Bring the one process that eats your Monday and we will put it into lanes on the call.
Book a callQuestions about governance or data: governance@growthlift.ai